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The Dang Apostrophe is the personal newsletter of Danny O'Neil, who is trying to morph from veteran sports journalist in Seattle into an independent writer in New York. The newsletter is an Arnold Palmer-like concoction that mixes his own thoughts on various subjects (the tea) with his continuing interest in Seattle sports (often lemonade). He has been repeatedly advised to emphasize the advantages a premium subscription affords -- the value proposition as the business folks call it -- but truthfully, it's more akin to a sponsorship of Danny's attempt to change his trajectory as a writer. Put more bluntly: The goal is not to have a best-selling newsletter; it's to build a writing career that is lucrative enough that the newsletter becomes free.
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The Post-Mortem: My Monday analysis of the weekend that was
Crunch Time: Case studies of clock management in football
The Weeknd: Setting the agenda for this weekend in football
Hump Tea Dump: My Wednesday newsletter
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Postcards from New York
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Hump Tea Dump: My Wednesday newsletter
Archive access
The Post-Mortem: My Monday analysis of the weekend that was.
Crunch Time: Case studies of time management in football.
The Weeknd: Setting the table for the weekend ahead.